Chertsey, UK, April 01, 2010
F5 Networks, Inc. (NASDAQ: FFIV), the global leader in Application Delivery Networking (ADN), today launches "UNITY," a new programme for F5 partners in the Europe, Middle East, and Africa (EMEA) region. UNITY aims to create openness in the F5 value-added partner community by establishing clear success criteria to reward partner investment, and ultimately to facilitate a world-class customer experience.
"The UNITY programme is well-balanced and considered, containing the optimal blend of incentives to focus and reward a channel partner's attention," said Henry Godwin, Category Head for NetSec, Software and Services at Computacenter, a leading European provider of IT infrastructure services. "Computacenter looks forward to maximising its commercial benefits and differentiation with this programme."
"We have delivered a programme structure that identifies, measures, and rewards behaviour that leads to a great customer experience," said Michael Schoenrock, Channel Sales Director EMEA at F5. "F5 is the global and EMEA market share leader in application delivery. The UNITY programme allows both F5 and our partner community to cement this success by making it easier to offer F5 solutions that solve the most pressing issues around the delivery of secure, fast, and highly reliable applications."
"UNITY is a waypoint in F5's global strategy of investing to further increase our partners' effectiveness," said Dean Darwin, VP of Worldwide Channel Sales at F5. "Aligned with our North American Lightning programme, UNITY will help our value-added channel in EMEA to augment profit levels and build deep-seated application delivery expertise."
"It is always beneficial to partners when suppliers clearly articulate channel opportunities," said Leslie Rosenberg, Research Manager, IDC Network Lifecycle Services. "Specifically defining what is required of partners to reap the rewards of new opportunities and what the supplier will provide in return is critical for the success of any channel programme. In this challenging economic climate, providing a programme to incentivise partners to grow business and earn more is always attractive, but giving partners the right tools to capitalise on that opportunity is a smart strategy."
F5 Networks is the global leader in Application Delivery Networking (ADN), focused on ensuring the secure, reliable, and fast delivery of applications. F5's flexible architectural framework enables community-driven innovation that helps organizations enhance IT agility and dynamically deliver services that generate true business value. F5's vision of unified application and data delivery offers customers an unprecedented level of choice in how they deploy ADN solutions. It redefines the management of application, server, storage, and network resources, streamlining application delivery and reducing costs. Global enterprise organizations, service and cloud providers, and Web 2.0 content providers trust F5 to keep their business moving forward. For more information, go to www.f5.com.
F5 is a trademark or service mark of F5 Networks, Inc., in the U.S. and other countries. All other product and company names herein may be trademarks of their respective owners.
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